Sources
Key reading on the GenMedia industry and its roles — archived here so the knowledge survives even if the original disappears
Collected sources (2)
Jul 1, 2026Report
The rise of the (new) Creative Technologist
Adobe's research report on how the Creative Technologist is evolving from plugin-builder into the bridge between creative craft and AI automation — who is hiring for the role, the five qualities to look for, and how organizations set them up for success.
Jun 30, 2026Post
Forward Deployed Engineers: the builder and the bulldozer
Alex Lieberman argues the red-hot Forward Deployed Engineer role is really two jobs — a customer-embedded "builder" who ships agentic solutions and a "bulldozer" who clears the organizational path so people actually adopt them.