fal

About

fal was founded in 2021 by Burkay Gur (formerly Coinbase machine learning) and Gorkem Yurtseven (formerly Amazon). Originally known as Features and Labels, the company built a high-performance inference platform for generative media models. In December 2025 it raised a $140M Series D led by Sequoia at a $4.5B valuation, bringing total funding to roughly $447M.

Position in GenMedia

fal is a generative media ecosystem: a unified platform for high-performance inference, orchestration, and observability across image, video, and audio models. It hosts hundreds of production-ready models and serves developers and enterprises building AI-native creative products, partnering with model labs on launches and scaling.

What they're hiring

fal is hiring 7 tracked roles: Product (Senior Product Designer, Enterprise Product Manager), Engineering (Growth, Staff Forward Deployed), Go To Market (Technical Business Development for model labs, Commercial Account Manager), and now Creative Production (a remote Creative Producer cutting launch videos and short-form social content). The six San Francisco roles all post salary bands; the remote producer seat is the first without one, and the first hands-on video role at the inference platform.

Tracked roles (7) — newest first